Ground Breaker Homes · 2026 Executive Dashboard iWeekly Sales Update (6/29/26), GBH master sheet & Samantha's 6/19 reports. Hover any ⓘ for a metric's source.

Goals & performance at a glance

Updated July 6, 2026
Sold homes · 2026 iHomes SOLD & closed in 2026 — from the GBH Dashboard Data sheet (Weekly Sales Update). Goal 15. Status is pace-based: 9 of 15 by July 1 is ahead of the 7.5 needed at the half-year mark.Ahead of pace
9 sold / 15 goal
60% · 3 pending →
Sold cottages · 2026 iCottages SOLD & closed in 2026 — from the GBH Dashboard Data sheet. Goal is to sell 15 this year. None can close until built, so none sold yet; 10 are pending.
0 sold / 15 goal
10 pending →
Custom pipeline iTotal built-to-order leads in the pipeline, with the committed count (stages 3–5) below — from the GBH Dashboard Data sheet.
18 leads
9 committed (stage 3–5) →
For sale now iActive specs + available cottages — from the GBH Dashboard Data sheet.
15 + 20
homes · cottages →
Open houses iScheduled open houses — from the GBH Dashboard Data sheet.
13
scheduled Jul–Sep →
Net income · Jan–May iNet income from Samantha's DRAFT Income Statement (6/19/26), Jan–May only — mirrored in the GBH Dashboard Data sheet. It reads ahead partly because it's 5 months, not a full 6.Ahead
$183K
Jan–May · ahead of pace →
Revenue YTD iTotal revenue from Samantha's DRAFT Income Statement (6/19/26) — mirrored in the GBH Dashboard Data sheet.
$4.99M
Jan–May · income stmt →
Projected net cash iNet cash at close if we sold every inventory home today — from the Current Inventory report. Being re-verified with Samantha (net cash AT CLOSE vs. equity).
$260K
if sold today · verifying →
Total debt iLoan principal across 22 active loans — from Samantha's Debt Summary (6/19/26). Spec is ~91% of the book.
$7.0M
91% spec →
Social audience iFacebook + Instagram followers, pulled from Meta — mirrored in the GBH Dashboard Data sheet.
6,850
FB + IG followers →

The 2026 & 2027 goals

Two separate sales goals, plus a profit target

2026Close 15 homes (spec + custom) · sell 15 of 30 cottages · ~$400K profit
2027Sell the remaining 15 cottages

Homes and cottages are two separate goals — cottages are not counted in the 15-home goal.

Spec vs. custom vs. cottages

So everyone reads the numbers the same way

Spec homeGBH builds it first, then sells move-in ready → the Active specs & Inventory.
Custom (BTO)Buyer signs first, then GBH builds their plan on a lot → the Custom pipeline.
CottagesThe 30-home Middlebrook project (spec-style) → its own goal & section.
01

Sales & Inventory

Homes · Cottages · Inventory · Lots · Showings
Goal 1 · 2026
Sell & close 15 homes in 2026 · spec + custom

Spec homes (GBH builds, then sells move-in ready) plus custom / built-to-order homes (buyer signs first). Cottages are a separate goal. On pace at 9 of 15 closed by mid-year.

Sold & closed YTD iWeekly Sales Update (6/29/26) — "Sold in 2026" list↗
9 / 15
60% to goal · ahead of pace
Pending close iWeekly Sales Update (7/6/26) — Truro Rd custom, Trail Ridge remodel & 3150 N Brier↗
3
Truro Rd · Trail Ridge · 3150 N Brier
Active specs iWeekly Sales Update (6/29/26) — Active Specs list (15). Handy for seeing how many specs are available toward the goal.↗
15
12 GWC · 3 Greens (Norwalk)

Closings by month iGBH master sheet — 2026 closings log

9 closed YTD

2
Jan
1
Feb
0
Mar
1
Apr
3
May
2
Jun
0
Jul
0
Aug
0
Sep
0
Oct+

What closed — by type iSamantha's 2026 Sold Homes report (6/19/26)

9 homes year to date

Custom
4
Spec — single family
3
Spec — villa
1
Remodel
1

Active specs by community iWeekly Sales Update (6/29/26) — Active Specs list

Great Western Crossing
12
Norwalk — The Greens
3
Goal 2 · 2026 → 2027
The Cottages at Middlebrook — 30 homes (15 in 2026, 15 in 2027)

Modern detached cottages with geothermal energy in the Middlebrook Agrihood, Cumming. Build all 30; sell 15 in 2026 and 15 in 2027.

groundbreakerhomes.com ↗

Progress to goal iCottages master schedule (CSV) & Weekly Sales Update (6/29/26)

All 30 are under construction — sell-through is the focus

2026 — sell 15
10 pending
10 of 15 · none closed yet
2027 — sell 15
15
to sell next year
Closed
0
Under contract (pending)
10
Available
20

Build status iCottages master schedule (CSV) — build-stage column

Saddle Way & Spoke Drive · 15 one-story · 15 two-story

Foundation
6
Plumbing / flatwork
10
Framing / rough-ins
7
Awaiting framing
7

Cottage plans & photos are in the Inventory gallery →

All 30 cottages — Lot · Address · Plan · Build stage · Status iCottages master schedule (CSV); buyers from Weekly Sales Update (6/29/26)▾
LotAddressPlanBuild stageStatus
Lot 13000 Saddle WayOne-storyFoundationPending · Casstevens
Lot 23001 Saddle WayTwo-storyFoundationAvailable · $319,900
Lot 33002 Saddle WayOne-storyFoundationAvailable · $339,900
Lot 43003 Saddle WayTwo-storyFoundationAvailable · $324,900
Lot 53004 Saddle WayOne-storyFoundationAvailable · $334,900
Lot 63005 Saddle WayTwo-storyFoundationAvailable · $329,000
Lot 73006 Spoke DrTwo-storyPlumbing / flatworkPending · Schlievert
Lot 83008 Spoke DrOne-storyPlumbing / flatworkPending · Onstat
Lot 93010 Spoke DrTwo-storyPlumbing / flatworkAvailable · $329,900
Lot 103012 Spoke DrOne-storyPlumbing / flatworkPending · Grave
Lot 113014 Spoke DrTwo-storyPlumbing / flatworkAvailable · $329,900
Lot 123016 Spoke DrOne-storyPlumbing done 6/25Available · $344,900
Lot 133018 Spoke DrTwo-storyPlumbing done 6/25Available · $329,900
Lot 143020 Spoke DrOne-storyFraming starts 7/9Pending · Baker
Lot 153022 Spoke DrTwo-storyFraming starts 7/1Available · $329,900
Lot 163024 Spoke DrOne-storyFraming · roof 6/30Pending · Hayes
Lot 173026 Spoke DrTwo-storyRough-insPending · Wilke
Lot 183028 Spoke DrOne-storyRough-ins · insulationPending · Dencklau
Lot 193029 Spoke DrTwo-storyFraming · roof 6/30Available · $324,900
Lot 203027 Spoke DrOne-storyFraming 6/30Pending · Burnham
Lot 213025 Spoke DrTwo-storyAwaiting framingAvailable · $319,900
Lot 223023 Spoke DrOne-storyAwaiting framingAvailable · $334,900
Lot 233021 Spoke DrTwo-storyAwaiting framingAvailable · $319,900
Lot 243019 Spoke DrOne-storyAwaiting framingAvailable · $334,900
Lot 253017 Spoke DrTwo-storyAwaiting framingAvailable · $319,900
Lot 263015 Spoke DrOne-storyAwaiting framingAvailable · $334,900
Lot 273013 Spoke DrTwo-storyAwaiting framingAvailable · $319,900
Lot 283011 Spoke DrOne-storyFlatworkAvailable · $334,900
Lot 293009 Spoke DrTwo-storyFlatworkAvailable · $319,900
Lot 303007 Spoke DrOne-storyFlatworkPending · Saltzman
For sale now
Inventory — homes & cottages

Every active listing with photo, price and a link straight to the listing. Projected gross margin on current specs runs ~8% (Samantha's inventory report).

groundbreakerhomes.com ↗ iPhotos, prices & specs: groundbreakerhomes.com/homes-for-sale. Margins: Current Inventory report (6/19/26).
Browse by community
345 N 38th$645,000GWC
345 N 38th Street
Waterbury · Single family
4 bd · 3 ba · 1,839 + 1,092 LL SF
View listing →
107 N 36th$659,900GWC
107 N 36th Street
Callison Cottage · Resale
5 bd · 3 ba · 2,518 SF
View listing →
117 N 36th$610,000GWC
117 N 36th Street
Warren Cottage · Single family
5 bd · 3 ba · 1,692 + 1,525 LL SF
View listing →
2750 N Brier$495,000GWC
2750 N Brier Lane
Parkland Villa · Resale
2 bd · 2 ba · 1,423 SF
View listing →
109 Windmill$459,900GWC
109 Windmill Loop
Homestead Townhome · 1-story
3 bd · 3 ba · 1,394 + 869 LL SF
View listing →
1715 Homestead$429,900GWC
1715 Homestead Lane
Homestead Townhome · 1-story
2 bd · 2 ba · 1,417 SF · geothermal
View listing →
1725 Homestead$429,900GWC
1725 Homestead Lane
Homestead Townhome · 1-story
2 bd · 2 ba · 1,417 SF · geothermal
View listing →
1611 Harvest Sunset$384,900GWC
1611 Harvest Sunset
Homestead Townhome · 2-story
3 bd · 3 ba · 1,674 SF · geothermal
View listing →
1615 Harvest Sunset$379,900GWC
1615 Harvest Sunset
Homestead Townhome · 2-story
3 bd · 3 ba · 1,688 SF
View listing →
1619 Harvest Sunset$384,900GWC
1619 Harvest Sunset
Homestead Townhome · 2-story
3 bd · 4 ba · 1,674 + 623 LL SF
View listing →
GWC Villa
rendering soon
$545,000GWC
2930 N Brier Lane
GWC Villa
New construction · completing 12/2026
View listings →
Single family
rendering soon
$529,900GWC
325 N 39th Street
GWC Single Family
New construction · completing 12/2026
View listings →
1330 E 28th$295,000Norwalk
1330 E 28th Street
The Greens · End-unit townhome
3 bd · 2.5 ba · 1,645 SF
View listing →
1336 E 28th$295,000Norwalk
1336 E 28th Street
The Greens · Middle-unit townhome
3 bd · 2.5 ba · 1,645 SF
View listing →
1342 E 28th$295,000Norwalk
1342 E 28th Street
The Greens · Middle-unit townhome
3 bd · 2.5 ba · 1,645 SF
View listing →
One-story cottage$334,900Middlebrook
One-Story Cottage
The Cottages · 15 lots · geothermal
2 bd · 2 ba · 1,085 SF
View listing →
Two-story cottage$319,900Middlebrook
Two-Story Cottage
The Cottages · 15 lots · geothermal
2 bd · 3 ba · 1,290 SF
View listing →
The Cottages at Middlebrookfrom $319,900Middlebrook
The Cottages at Middlebrook
30-cottage community · Spoke Dr & Saddle Way
10 sold · 20 available
View community →
🏗Coming-soon specs — the next specs Kalen is working on (floor plans & bids underway) will show here as a short list, linked to her working sheet, so they're separate from what's actively for sale. Kalen keeps that list in the master sheet.
Land & communities
Lots & developments

Every GBH / Diligent Development community across the Des Moines metro — where the lots are, what they start at, and a link to each.

groundbreakerhomes.com ↗ igroundbreakerhomes.com/lots-developments — community list & starting lot prices
Middlebrook
Agrihood
lots from $86,900Cumming
Middlebrook Agrihood
Single-family, cottages, villas & townhomes
Flagship agrihood · Wilson's Orchard, town center
View community →
Great Western
Crossing
active build-outCumming
Great Western Crossing
GWC plats — single family, townhomes & villas
Where most active specs & customs are building
View community →
Vista Ridge
lots from $99,900Indianola
Vista Ridge
Executive development
Custom homes (Norman, King, Keen) building here
View community →
Deer Creek
& Deer Ridge
lots from $109,900Indianola
Deer Creek & Deer Ridge
Single-family lots
Indianola, Iowa
View community →
Warrior Run
lots from $76,900Norwalk
Warrior Run
Entry-level lots & The Greens townhomes
3 Greens 4-plex specs for sale now
View community →
Heritage Hills
ranch zero-entryIndianola
Heritage Hills Townhomes
Ranch zero-entry townhomes
Indianola, Iowa
View community →
⚑One to add: Silver Keys Estates lots (GBH carries a $233K land loan here) aren't on the public site yet — give me the lot count/pricing and I'll add a card.
Buyer activity
Showings & feedback

Showing volume and what buyers are saying. Showings feed from ShowingTime; open houses and feedback are reported by the team.

ShowingTime
Showings this month iShowingTime Listing Activity report — sums the 'Showings' tab of the master sheet. Connect via a scheduled report.
—
across active listings
ShowingTime
Showings — last 30 days iShowingTime — rolling 30-day total with trend vs. the prior 30.
—
trend vs. prior 30 days
Latest interest iWeekly Sales Update — reported by the team
Green Villa
Buyer considering

Showings by listing iShowingTime Listing Activity — showings + latest feedback per active listing. Populates from the 'Showings' tab of the master sheet.

Which listings are getting traffic — and what buyers say

ListingShowings 30dLatest feedback
345 N 38th St · $645K——
107 N 36th St · $659.9K——
117 N 36th St · $610K——
2930 N Brier Ln · $545K——
325 N 39th St · $529.9K——
2750 N Brier Ln · $495K——
109 Windmill Loop · $459.9K——
1715 / 1725 Homestead · $429.9K——
1611 / 1615 / 1619 Harvest Sunset · $380–385K——
1330 / 1336 / 1342 E 28th (Greens) · $295K——
Cottages (Middlebrook) · from $319.9K——

Counts & feedback fill in from ShowingTime once the report is connected.

Recent buyer feedback iShowingTime feedback responses — the most actionable signal it gives.

Why listings are (or aren't) moving

Green VillaBuyer considering
Feedback pulls in from ShowingTime…—
🔌To turn it on: ShowingTime → Reports → Listing Activity, set it to email weekly. It lands in a mailbox I parse into the Showings tab automatically — no manual entry.
02

Custom Pipeline

18 built-to-order leads in motion
Custom builds · 2026–2027
The custom pipeline — 18 leads in motion

Built-to-order custom homes that feed the 15-home goal. One standardized 5-stage flow for the whole team — hover any stage to see what it means. "Committed" = stages 3–5.

source ↗

Pipeline funnel iWeekly Sales Update (7/6/26) — 18 BTO leads by stage. Committed = stages 3–5 = 9.

Discovery → Preliminary Budget → Architectural Design → Detailed Estimating → Pre-Construction · 18 leads, 9 committed

1 · Discovery iDiscovery / Immersion — first conversations. Understanding the buyer's wants, lot, budget range and timeline before any numbers are drawn.
4
2 · Preliminary Budget iPreliminary Budget — a first-pass budget to confirm the project pencils before investing in architecture.
5
3 · Architectural Design iArchitectural Design — floor plans and elevations designed with the architect to fit the lot and budget. (Committed.)
8
4 · Detailed Estimating iDetailed Estimating — selections and a detailed estimate ahead of contract. (Committed.)
1
5 · Pre-Construction iPre-Construction — bid set and signing, about to break ground. Once building starts it becomes a pending home. (Committed.)
0

Committed customs — by target start season iWeekly Sales Update (7/6/26) — the 9 committed leads (stage 3–5) by start season

The 9 committed customs (architectural design → pre-construction), by when they break ground

Summer 2026 3
McConnaha
Norwalk acreage · bid set, bidding out
Norman
Vista Ridge Lot 8 · Oaklyn-like
Jeshani
GWC Plat 5 Lot 1 · 1.5 story Madison
Fall 2026 4
Lucas
28 ac. Hempstead acreage
Rippy
GWC Plat 4 Lot 25 · Liberty
Heald
GWC Plat 5 Lot 5 · Brierwood Villa
Dorpinghaus
GWC Plat 5 Lot 25 · Madison · $700K
2027 2
Gilman
GWC Plat 4 Lot 26 · Fall '26 / Spr '27
McKnight
GWC Plat 6 Lot 3 · Summer 2027
All BTO custom leads — Buyer · Development · Lot/Plan · Stage · Start iWeekly Sales Update (6/29/26) — being updated to Kalen's 7/2 count of 18▾
BuyerDevelopmentLot / PlanStageStart
McConnahaAcreageNorwalk acreage · bid set, bidding outDetailed EstimatingSummer 2026
JeshaniGWCPlat 5 Lot 1 · 1.5 story MadisonArchitectural DesignSummer 2026
NormanVista RidgePlat 2 Lot 8 · Oaklyn-likeArchitectural DesignSummer 2026
LucasAcreage28 ac. HempsteadArchitectural DesignFall 2026
RippyGWCPlat 4 Lot 25 · LibertyArchitectural DesignFall 2026
HealdGWCPlat 5 Lot 5 · Brierwood VillaArchitectural DesignFall 2026
DorpinghausGWCPlat 5 Lot 25 · Madison · $700KArchitectural DesignFall 2026
GilmanGWCPlat 4 Lot 26Architectural DesignFall '26 / Spr '27
McKnightGWCPlat 6 Lot 3 · 1-storyArchitectural DesignSummer 2027
Dempsey / FeldmannGWCPlat 4 Lot 11 · new villa or SF?Preliminary BudgetTBD
Winne—Relook pricingPreliminary Budget—
TrojaGWCPlat 4 Lot 22? · one-story · $800KPreliminary BudgetTBD
KeenVista RidgePlat 2 Lot 6 · Madison/Roseman · $800–850K · money downPreliminary BudgetSpring 2028
5th lead — name TBD—Kalen: weekly update lists 5 in Prelim BudgetPreliminary Budget—
Delzell—Remodel / shop additionDiscovery—
KingVista RidgePlat 2 Lot 7Discovery2028–29
ZeliadtGWCCorner lot (Plat 6?) · ranch · $600KDiscovery2027
Wallace—$650–950K budgetDiscovery2027
03

Finances

Profit pacing · revenue · debt & holdings
Goal 3 · 2026
$400K profit in 2026 — and how we're pacing

From Samantha's DRAFT 6/19 income statement (Jan–May 2026) — figures worth confirming with her. Net income is ahead of pace for now, but the second half will likely look lighter: only 2 homes are pending and most cottage revenue lands in 2027.

Samantha Uhlenhake, CPA · 6/19/26
Revenue YTD iDRAFT Income Statement (6/19/26) — Total Revenue, Jan–May
$4.99M
$4,991,876 · Jan–May
Gross profit YTD iDRAFT Income Statement (6/19/26) — Gross Profit
$653K
13.1% gross margin
Net income YTD iDRAFT Income Statement (6/19/26) — Net Income; Net Op. Income $401K
$183K
Net operating income $401K
Projected net cash iCurrent Inventory report (6/19/26) — net cash at closing summed across 18 homes
$260K
"If we sold everything today" (draft)
Ahead
Net income vs. target iDRAFT Income Statement (6/19/26) vs $400K ÷ 12 monthly target
110%
$183K vs ~$167K pace (5 mo)
Avg sale price / home iSamantha's 2026 Sold Homes report — 8 homes, total $5.53M ÷ 8.
$691K
8 homes · ~6% avg margin (her report)
Annual profit target i6/26 planning meeting — ~$400,000/yr target
$400K
~$33.3K / month

Revenue by month iDRAFT Income Statement (6/19/26) — Total Revenue by month

$4.99M YTD — closings drive the swings

$1.60M
Jan
$0.53M
Feb
$0
Mar
$0.79M
Apr
$2.06M
May

Net income vs. target pace iDRAFT Income Statement (6/19/26) — monthly Net Income

Cumulative against $33.3K/month

Cumulative net income
$183K
Target pace (5 mo)
$167K
✓Ahead of pace by ~$16K. Monthly net income: Jan +$60K, Feb −$24K, Mar −$83K, Apr −$6K, May +$236K — a slow Q1 more than recovered by strong May closings.

Year over year iGBH 2025 & 2026 Sold Homes reports (6/19/26) — same per-home basis both years.

2025 full year vs 2026 YTD — apples-to-apples on the Sold Homes report

Metric2025 — full year2026 — YTD
Homes closed218
Total sale price$11.6M$5.53M
Gross profit$731K$354K
Avg margin / home6.3%6.4%
⚑Margin is holding ~6% per home (6.3% → 6.4%). Note: Samantha's income statement shows a higher actual gross margin of 13.1% for 2026 — different basis (actual-booked vs projected-per-home), so this is the first thing to reconcile with her.

2026 closed homes — sale price & margin iSamantha's 2026 Sold Homes report (6/19/26) — actual sale price & projected gross-profit margin per home.

Her actual numbers per home — summed and averaged at the bottom

HomeSale priceGross profitMargin
1306 W 13th Pl$527,900−$18,984−3.6%
335 N 38th St$597,272$58,0059.7%
327 N 36th St$793,274$75,0039.5%
2870 N Brier Ln$530,800$42,2298.0%
310 N 36th St$752,873$75,10810.0%
360 N 39th St$631,723$76,94512.2%
7815 86th Lane$1,007,142$68,1346.8%
7683 86th Lane$685,000−$22,649−3.3%
Average · 8 homes$690,748$44,2246.1%

Two homes closed at a small loss (1306 W 13th, 7683 86th), pulling the average down. "Margin" = projected gross profit ÷ sale price, per Samantha's report.

Balance sheet
Debt & holdings

Spec debt is ~91% of the book, and a wave of construction loans matures in late 2026.

Samantha's Debt Summary · 6/19/26
⚑Loan maturities ahead: 307 N 36th (Iowa Trust) matured 1/10/26. Vista Ridge Plat 2 matures 9/1/26 (Samantha flagged). Then a wave in Nov 2026: 345 N 38th, 107 N 36th, 1308 W 13th & Windmill (11/1); Greens lots & Silver Keys (11/15); Homestead (12/1).

Where it sits iSamantha's Debt Summary PDF (6/19/26) — $6,998,270 principal / 22 loans

22 active loans · ~7.0% avg rate

Total debt outstanding
$7.00M
Active inventory (cost)
$6.93M
Interest expense YTD
$220K

Debt by category iClassified by project type from Samantha's Debt Summary (6/19/26)

Spec is ~91% of the book

Spec
$6.35M
Land
$407K
Other (SBA, auto, sub.)
$238K
Custom home
$0

By project type, from the loan schedule. No custom-home construction debt yet — customs are still pre-construction.

04

Operations & Marketing

Open houses · social
This quarter
Open houses

The Jul–Sep open-house calendar, including the "before Fridays at the Farm" run.

Open houses iWeekly Sales Update (6/29/26) — open house calendar
DateTimeHost
Sun Jul 121–3pmTBD
Fri Jul 17 · before FAF3–5pmKim + Tim
Sun Jul 191–3pmKalen
Sun Jul 261–3pmKalen
Sun Aug 21–3pmTBD
Fri Aug 7 · before FAF3–5pmKalen + Kim
Sun Aug 91–3pmTBD
Sun Aug 161–3pmKalen
Fri Aug 21 · before FAF3–5pmKim + Tim
Sun Aug 231–3pmTBD
Sun Aug 301–3pmTBD
Fri Sep 4 · before FAF3–5pmKalen + Kim
Fri Sep 18 · before FAF3–5pmMarilyn
Strategic goals & marketing Coming soon

The long-term strategic goals and a marketing view are being built on the back end — they'll drop in here once the data's set up, so Kalen can update them from the master sheet.

Marketing
Social media — metrics & recommendations

GBH's Facebook & Instagram audience, pulled from Meta — plus what to post next. Reach & engagement detail comes from Meta Business Suite.

FB: Ground Breaker Homes · IG: @groundbreakerhomes
Combined audience iMeta — Facebook page + Instagram profile followers (Jun 30, 2026). Baseline for growth tracking.
6,854
FB + IG followers
Instagram iinstagram.com/groundbreakerhomes (Jun 30, 2026)
3,954
followers · 728 posts
Facebook ifacebook.com/GroundBreakerHomes (Jun 30, 2026)
2,900
followers
Reviews iFacebook page reviews (Jun 30, 2026). Link opens Google reviews.↗
100%
recommend · 20 reviews →
From Meta
Reach — last 30 days iMeta Business Suite Insights — people who saw a GBH post. The number that matters most.
—
people who saw a post
From Meta
Engagement — last 30 days iMeta Business Suite Insights — likes, comments, shares & saves.
—
likes + comments + shares
From Postiz
Posts this month iPosts published across FB + IG — from Postiz / the Sprout workflow.
—
published across FB + IG
ℹHow we handle social: Meta Business Suite is the source of truth for FB + IG. We track a monthly snapshot — audience, reach, engagement, posts and follower growth — and since GBH posts through Postiz, those numbers pull on a schedule (Business Suite export or Postiz). Growth builds from this Jun 2026 baseline.

Recommendations — what to post next

Tuned to GBH's audience and what's happening this quarter

Cottage constructionWeekly build-progress reels on the 30 cottages (framing → finishes) — momentum sells the remaining 20.
Fridays at the FarmPromote the "before FAF" open houses (Jul 3, 17; Aug 7, 21; Sep 4, 18) as Stories the Wed/Thu prior.
Geothermal angleLean into geothermal + low maintenance on the Homestead townhomes & cottages — a clear differentiator.
New listingsFeature the two new GWC specs (2930 N Brier, 325 N 39th) with photo carousels once renderings are ready.
Process videoKick off the planned Q&A build-process video with Jay — repurpose into 4–6 short clips.

Drafting & scheduling run through Postiz + the Sprout content workflow.

👀 Showings this week
— ShowingTime sync coming
Live showing counts & feedback will wire in from ShowingTime plus Kalen's weekly report.
Latest from Kalenall →
🔥 Buyer considering the Green Villa
🏗 5 specs in active focus this week
📅 15 open houses booked Jul–Sep
2026 → 2027 timeline — where we are ▾
Jan – Jun 2026 · done
9 homes closed · strong May ($2.06M, +$236K net)
Custom 4 · Spec 4 · Remodel 1. On pace at the half-year (9 of 15).
June 30, 2026 Today
9 of 15 homes closed · 10 of 15 cottages pending · $183K profit (ahead)
3 homes & 10 cottages under contract · 15 specs + 20 cottages for sale.
Jul – Sep 2026
15 open houses · "Fridays at the Farm" run
Jul 3 → Sep 18, the team rotating hosts.
Summer 2026
Custom starts — McConnaha, Norman, Jeshani
3 committed customs (bid set) breaking ground.
Sep 1, 2026 Maturity
Vista Ridge Plat 2 loan matures
Flagged by Samantha — refinance or pay down.
Fall 2026
Custom starts — Lucas, Rippy, Heald, Gilman
4 more committed customs into construction.
Nov 2026 Maturity wave
6 construction loans mature
345 N 38th, 107 N 36th, 1308 W 13th, Windmill (11/1); Greens lots & Silver Keys (11/15).
Dec 2026
2 new GWC specs complete · Homestead loan matures (12/1)
2930 N Brier & 325 N 39th finish and list.
Year-end 2026 Goal
15 homes + 15 cottages closed · ~$400K profit
The 2026 finish line.
2027 Goal
Sell the remaining 15 cottages · McKnight custom (Summer)
Cottage program completes its second year.
2028
Keen custom start (Spring) — money already down
Long-lead Vista Ridge build.
↑